Notable news on both the programmatic and traditional local TV fronts emerged from the other big media event held in New York, the Television Bureau of Advertising’s Forward Conference

Here's a recent article that delves into how these two worlds continue to merge together instead of moving apart.

The television advertising business is “at long last” beginning to see some of the change that’s been anticipated for so long.

The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves.

Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted

Pre-new media, the definition of a “publisher working” was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption.

When you sit down to watch Mr. Robot on Amazon Prime, does it matter if the 30- or 60-second message you have to watch first is an ad or an Amazon Prime Video promo? 

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions.

The current state of the media universe presents a bounty of boundless choice to today’s consumer.

To correctly measure both the medium and the message, you need to re-think your approach to analytics.

The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.

With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier

P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.