Podcasts Face Advertising Hurdles
About 17% of Americans over the age of 12—around 46 million people—listen to at least one podcast each month, up from just 9% in 2008, according to estimates from Edison Research last year.
Live TV Still Dominant
Adults 25-54 watch more than three hours of live TV per day in 24 of the top 25 designated market areas (DMAs), with another 30-plus minutes of viewing time-shifted TV, and more than seven minutes consuming on multimedia devices.
Quicken Loans Rockets into American Homes with Company’s First Super Bowl Commercial
“There’s no better place to communicate how Rocket Mortgage will help Americans reach their homeownership goals, and in turn impact the entire economy, than during America’s favorite game,” said Jay Farner, President and Chief Marketing Officer for Quicken Loans.
Cintas Launches First National Brand Campaign in 87-Year History
"Are you ready to open? Ready to compete? Ready to welcome?" different business owners and employees ask as Cintas helps them by delivering uniforms, providing cleaning services and offering safety gear and training.
Hispanic ad spending: Great expectations
Though Democrats have long had a stranglehold on Hispanic votes, Republicans are expected to pursue this key bloc in 2016 with presidential candidates including Marco Rubio and Jeb Bush boasting impressive popularity among Latinos.