The revolution is (almost) here: a fully 1:1 TV ad-buying ecosystem
In the very near future, every single video ad impression will be addressable-enabled.
Rethinking DTC Strategies
So much has changed in the world of E-commerce this year. Whether you’re a disrupting Startup or a legacy name in the CPG category, a DTC strategy is more critical than ever.
What to Expect From Your Performance TV Partner
As we near the end of a challenging 2020, it is worth taking a look at your key partners to make sure that you are getting what you need from your relationships.
'Tis the season for DRTV
With an unpredictable holiday season ahead, see why DRTV offers marketers greater stability, flexibility and opportunity.
The New Art of Collaboration
Finding positives in the year 2020 is no easy feat. With one troubling event after the next, it’s been a year where Gloom and its best friend Doom keep piling on.
How I Built This (2 lessons learned)
As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.
Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution
TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.
TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!
Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…
How DTC brands can flex TV through growth stages
Over the past year, we’ve seen more and more DTC brands test television for the first time.
Be Prepared for Uncertainty this Q4
2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.
What The Pandemic Could Teach You About Your Brand
As we all attempt to claw our way out of this mess, marketers face a complex challenge: what’s in store for our brand once we’re over the hump…
While the times may be uncertain the need to drive business is anything but.
The opportunity to generate some positive mojo for your brand by thanking people for staying home and/or front-line responders for their bravery is tempting
Big ways to show support of small business
Here are just a few ways to help those who need it now more than ever.
Bring home the music
While seeing your favorite artists in person isn’t an option these days, live-streaming shows are popping up every night…
At Home. Bake up some sweetness.
From our resident baked-goods guru, Kelly Dulin, here’s a blueberry pie recipe guaranteed to bring out the forks and the smiles! Enjoy.
TV Working Overtime To Drive Leads, Sales
Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.