Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!

Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?

Cuisines from all corners of world came out to compete.

Television is a mass medium. How many times have you heard this phrase articulated in one form or another?

Eicoff has passed the test of time because we adapt to change and get ahead of it. Our history and our track record backs that up. It has made us experts in what we do and has made us visionaries. Eicoff has always been ahead on innovation. Check out this blog post and get familiar with who we are and what we do.

“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.

Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.

The Eicoff CanDo Cooks did it again!

https://www.kttape.com/

What a terrific way way to mark a milestone.

We’ve all been there.

You meet someone for the first time.

At Eicoff, the spirit of the season was very much alive this year.

Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I