Do you know what today is? It’s World Television Day.

What makes some people love Mondays and others dread them?

What is the biggest digital platform around?  Looks like TV to me.

Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...

Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.

Thanks to everyone who attended another terrific Eicoff Media Day.

The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.

In recent years, the health and wellness category has exploded.

Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.

For everyone who has ever watched TV, the above words undoubtedly have been uttered – in your own head or out loud – after viewing a commercial that made little or no sense.

Now that the D button on my keyboard is officially broken, the question above is a frequent topic of discussion among our clients.

Blah blah bu-blah-blah content, blah blah content blah content. Content! Bu-blah blah bu-blah content.It's hard to get through an advertising meeting without the word content being uttered, at least a few times.

Recently, the Eicoff Creative team produced a :60 commercial for KT Tape that helps explain why some of the world's most elite athletes use it.

There’s a brand new thing coming to the internet -- commercial television. 

With so many people watching their favorite shows via Connected TV, a common question these days for any marketer is, "How do I buy advertising in this space?"