A few weeks ago, Eicoff transformed its hallways, offices and conference rooms into a challenging and creative 9-hole mini golf course. 

Once upon a time, TV, desktop, tablet, and smartphone screens lived in happy and separate kingdoms. Isolated by technological moats and departmental fortifications, they relished their self-containment.

In recent years, the health and wellness category has exploded. Television spots for pharmaceuticals, health insurance, fitness and many health-related products and services have become ubiquitous.

The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.

But for app-based businesses to grow, the scale of television can be exactly what they need.

Although the impending Presidential election is still months away, TV media buyers are already bracing themselves for what may be the most challenging election season of all time.

What makes 2016 any different from the past? 

Gawd. It's deafening.

On blogs and news feeds and podcasts and even the printed page(!), all I hear is the relentless drumbeat of The Next Big Media Thing.

On a cold January Day in Chicago, there is one guaranteed way to warm your belly and lift your spirit.

The Eicoff Grilled Cheese & Tomato Soup Day.

Has there been a more talked about topic in the video advertising world than programmatic television? The potential value of using data and automation in TV buying is clear, but applying the principles of digital programmatic advertising to television has proven to be a challenging proposition.

A recent Nielsen study revealed that the increased use of internet-ready devices like smart phones is linked to a corresponding decline in television viewership, especially in the 18-34-year-old age group. This does not mean people are not seeing the same ads on TV as they are on their phone. “double-screening” provides more opportunity for conversion. Check out this blog by our president Bill McCabe!