IMDb TV Rebranded as Amazon Freevee (Yes, Really)
The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.
The Direct-To-Consumer Craze Is Slamming Into Reality
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.
Avoid the Google Toll – Go Direct to Your Consumer
Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.
Coinbase's strange QR-code Super Bowl ad briefly crashes app
The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.
YouTube Shuts Down Original Content Group
YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.
Streaming Video Is Ready for a Shakeout, Analyst Says
As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.
Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.
CES 2022: the innovations that stole the show
The emerging tech-driven trends that will impact marketers over the next year…
QR Codes. Back from the dead
Like that favorite soap-opera character you swore perished in a fiery plane crash over the Amazon, QR codes (surprise!) have risen from the ashes.