TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”

A sure sign of a strong brand is its ability to shine in any medium. Display. Print. Audio. Video. Blimp-vertising. A solid brand should adapt to its new environment while still maintaining the core look, tone and personality that it has spent a lot time (and likely $$$) to build.

Our latest creative for Oak Street Health highlights their unique way of caring for patients. From transportation to social activities to simply spending more time listening to you, they understand that all the little things truly make a big difference for you and your health.

A&E Networks is looking to woo brands that don't typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed "P1," the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network

This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.

See our latest creative for 1800petmeds, featuring dogs and cats guiding owners to a better way to save. Let your pets do the saving for you and take the wheel. At 1800PETMEDS pet owners can save on flea, heartworm and any other medication that they need. But not just medication! save on fun things like tennis balls, and bones!

In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!

Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!

Targeting on TV with the same precision as digital is becoming a reality. OTT platforms enables pinpoint accuracy of any audience. The misconception that TV is dead is just that , a misconception. That being said there are things that work for TV that don’t neccessarity work when targeting on digital platforms. Read for more info!

When serial entrepreneur Ilya Pozin and his co-founder Tom Ryan launched Pluto TV in 2014, the idea went against the grain. Pluto was brought up to be a streaming service unlike a subscription based model. It was bought out by Viacom and its technology is used internationally now. Pluto’s business model is different but has given it an advantage compared to alternatives.

What makes a commercial for Sleep Number, the national bed and bed accessories store chain, different on Hulu these days than anywhere else?

There is a misconception in TV advertising saying that TV is only good for reaching a massive audience. However, TV has evolved and now TV can target very narrow audiences. Why and how is this possible? a lot has to do with fragmentation of stations and cable networks. Another reason is because of big data and advance analytics. Check out this blog by Eicoff’s CEO and maybe we can change your mind!

Search, Digital and TV marketing should be considered as complimentary and not rivals. They need each other. TV drives search and having search optimized is critical today. Check out this video series with Eicoff CEO and BeFoundOnline President Dan Golden chatting about the importance of having these two marketing skills together.

Overtime, a sports video publisher became famous for filming high production videos of potential superstar basketball players from high school dunking in games.

Amazon is making a big move in the cost-per-action (CPA) marketing space, launching a new service called Amazon Moments designed to allow companies to reward their loyal users. Companies that use the tool will be able to give their customers more value. Click here to read more!

Here at Eicoff we make a point to help others and give back. Our time at the Chicago Food Depository was record breaking. We were packing can food and unloading and loading bags of rice for hours. Check out what we accomplished in a short amount of time