Walmart abandons plans for video streaming service
Here's a plot twist — one company is deciding not to launch a new streaming video service.
SPARK’S IGNITE THE NIGHT
Since 2015, Eicoff has supported and participated in SPARK, a unique and inspiring mentoring program for inner city students.
TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other
Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.
OTA fastest-growing acronym in premium video advertising – not OTT
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
Direct-to-consumer brands are ushering in the age of intelligent TV buying
Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!
Hulu Tops 25 Million Subscribers, Claims Nearly $1.5 Billion in 2018 Ad Revenue
Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,
Ad Age's 2019 industry predictions
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: