Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018
Online businesses remain the biggest investors in TV advertising
National TV Ad Minutes Rise, Up Nearly 4% Per Hour
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
Think your target is too niche for TV? Think Again.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels.
Some TV Networks Take a Hit from Cutting Ad Time
TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.
Putting The Old in Old School
Eicoff has passed the test of time because we adapt to change and get ahead of it. Our history and our track record backs that up. It has made us experts in what we do and has made us visionaries. Eicoff has always been ahead on innovation. Check out this blog post and get familiar with who we are and what we do.
Connected-TV Ad Spend Accelerating
Ad spend on connected TV devices is accelerating at a quick pace,
As the Audio Landscape Evolves, Broadcast Radio Remains King
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...
Now THIS is a call to action
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,
Why You Need a Comprehensive Over-The-Top Strategy Now
lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:
Metromile selects Eicoff for TV Advertising
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.