YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

When hearing the words “summer smash hit,” we typically think about an action movie that packed theaters nationwide or a catchy pop single that blew up the radio

Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions.

The current state of the media universe presents a bounty of boundless choice to today’s consumer.

To correctly measure both the medium and the message, you need to re-think your approach to analytics.

The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.

This headline may be fiction today, but it’s reality tomorrow. Sooner than most people think, commercials will be an integral part of streaming services.

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.

With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier

P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.

To capitalize on the enormous potential of advertising in a digital universe, we really need to think about digital differently.

Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement

Eicoff is thrilled to announce our renewed partnership with K12, Inc. 

Bill McCabe, CEO of Chicago-based Eicoff, says: “The economic viability and diversity of the Chicago and Midwest business community is often far greater than many people
assume.

The new data show how TV can increase advertiser sales volume when budgets removed from TV to fund digital are returned even partially to TV.