Over the past year, we’ve seen more and more DTC brands test television for the first time.

2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

With most Americans sheltering in place, everyone is watching more TV than ever before.

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

Any D2C brand’s goal is to sell directly to the consumer. This is accomplished by D2C or DTC brands advertising of social media like Instagram and Facebook, where these brands are exposed to customers directly. Since market saturation actively is setting in marketers are switching outlets to DRTV or direct response television to fulfill their needs.

It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…

Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.