Building DTC Brands through Storyselling
DRTV creative takes consumers beyond consideration and drives them down-funnel to make a purchase. The VAB refers to the power of storytelling. Here at Eicoff, our experience has given us a slightly different approach to TV creative. We call it StorySelling.
Three Things DTCs Have Learned As They Get Into TV
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.