Recently, I read an article about the “abandonment of comedy in advertising.” Whether it’s fear of offending or pushing to be more “purposeful,” humor is on a downward trend. This article got me thinking. Not only because I’m a supporter of laughter (we need it), but also two of my favorite ads we created in 2023 were humorous.

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!