With the recent news that streaming television captured more viewership than cable for the first time ever, that idea of diversification is just as important to ensure you get the most out of your video campaign.

The amount of time US audiences spent watching online TV surpassed cable for the first time ever. Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July,

It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.