Dove Is Anti-AI in New Campaign
Dove just released a new campaign where it vows against the use of artificial intelligence (AI) in its advertising. In line with its 20th anniversary, the beauty brand has launched "The Code," a two-minute short film that shows the detrimental effects AI can impose on one's self-image and perception of beauty.
Beyond Bulk Buyers to Food Lovers
In partnership with the integrated WPP Team Edgar, Newell Brands’ FoodSaver, long a staple of the infomercial set, has launched a new effort to tell viewers how many ways there are to preserve, prep and cook food…
The Rise of Longer Ad Formats in Television
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.
Startups’ TV Advertising Soars in New Report
Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.
Chipotle wants proof its TV commercials drive burrito sales
As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a purchase.
Gone in 6 seconds
It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.