Disney Sales Team Cleans Up on March Madness Ad Market
The Walt Disney Co. telegraphed the degree to which it is committed to women’s sports earlier this year when it signed off on an eight-year, $920 million extension of its NCAA rights agreement. At the time the deal was finalized, NCAA president Charlie Baker said the women’s basketball tournament alone was worth $65 million per year, or around 57% of Disney’s total annual payment of $115 million.
New sports streamer will change TV as we know it — and may start an industry fight.
A new sports-focused streaming platform could anger pay-TV distributors and sports leagues.
Disney, Warner Bros. Discovery, and Fox announced their new jointly owned venture Tuesday.
Here’s what industry execs really think about the new streamer.
Roku Launches New Sports Experience on Home Screen
Sports lovers can now watch their favorite events more easily than ever thanks to Roku’s brand-new Sports experience, which integrates live, upcoming and sports-related content in a single hub.
NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers
NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...