The health, wellness and medical device category has always been a strong one for TV advertisers. As an agency with a number of these clients, we’ve tracked the category carefully, and have found that one factor has had a huge impact on effectiveness.

Ever wonder how actor Christopher Meloni gets through all those action scenes playing a copper on “Law & Order: SVU,” “Law & Order: Organized Crime” and other projects?

Would you believe he uses Tommie Copper, the pain management brand?

In the era of increasingly strict privacy laws, healthcare marketers are going to need to take a more proactive role in generating leads when building a first-party database.