Eicoff Blog, 2018 Bill McCabe Eicoff Blog, 2018 Bill McCabe

Gone in 6 seconds

It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.

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