Super Bowl Commercials. Which side are you on?
The big game is just a few days away. Millions of people are busy filling out their squares, finalizing their snack lists and re-arranging furniture for optimal viewing.
Many are also wondering, “Which TV Commercials will win the day?”
Well… unless they’ve been binge-watching (like I have) the giant supply of pre-released Super Bowl ads online. Spoiler alert: Google might make you cry and Katie Sowers (who is awesome) will be a household name after Sunday.
This all leads to the big question: “Are you a fan of pre-releasing Super Bowl ads?”
Personally, I feel the “Yep, I know it already” punchline, the zero-surprise twist to the story or the no-longer-shocking celebrity cameo takes away from the anticipation and experience of Super Bowl ads. The lack of being a first-time airing diminishes its entrance into our lives.
I fully understand why brands release the spots early. It can help generate extra exposure and increase overall impressions. And you don’t have to worry about someone vanishing in search of more cheese dip during your big moment. I totally get it. Doesn’t mean I like it. I do think the teaser ads, which have become popular lately, are a nice alternative approach to help build buzz without giving everything away. That’s my 2 cents on the $5.6 million ad buy.
What are your thoughts? Are you a “Wait Till Sunday” or “Release Them Early” Fan?
If you want a sneak peak (I don’t advise it), here’s a link to pre-released Super Bowl ads: Adage.com