CTV Makes TV Work Harder
Connected TV – CTV – has evolved from a quirky curiosity to a serious tool for efficiently extending the reach of a traditional linear TV plan, especially against those hard-to-reach cord-cutters and cord-shavers.
Nothing beats the big screen
CTV is the only way to target and measure like digital on the biggest screen in the house. And the content offered on the likes of Hulu, Amazon, Netflix and Apple continues to improve (and win awards).
The majority of CTV inventory carries a significantly lower ad load than you’ll find on linear TV. Less clutter = more awareness, recall, response. Hard to argue with that.
Audiencentricity. Advertisers have been demanding audience-based targeting for years, but it hasn’t been possible on a TV-like medium. CTV leverages first-and third-party data and offers the precise measurement that had previously only been possible with Addressable TV.
By developing strong partnerships with the top CTV companies, Eicoff leads the DRTV industry at integrating CTV into linear TV campaigns. Get in touch with Matt.Cote@eicoff.com to talk about how CTV can make your advertising investment work harder.
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